

“This Film Simulation mode adds an amber tone to highlights for a uniquely soft look and boosts saturation to shadows, while still preserving details, to deliver images that feel both familiar and unfamiliar all at the same time,” said Ha. Reminiscent of American New Color Photography, which emerged in the 1970s, Nostalgic Neg continues this movement by enabling image makers to explore the boundaries of photographic creativity through the deliberate use of color. GFX100S includes a new Film Simulation mode to explore - Nostalgic Neg. ・ With a choice of 19 exclusive FUJIFILM Film Simulation modes, it is easy to achieve fantastic color straight out of camera. This provides it with a significant advantage over smaller sensors when it comes to producing images with incredibly shallow depth of field, fantastic dynamic range, faithful color reproduction, and outstanding, high-ISO performance. Compared to smaller, lower-resolution sensors commonly found in traditional full-frame DSLR and mirrorless cameras, GFX100S’s imaging sensor is approximately 1.7 times larger and is enhanced to be incredibly sensitive to light. ・ Powered by Fujifilm’s high-performance quad-core X-Processor 4 CPU, GFX100S utilizes its 102MP, back-illuminated large format CMOS sensor to deliver images with stunning quality. Similar in size to most full-frame cameras, but beautifully engineered and designed with a 102MP sensor - 1.7 times larger *1 than a full-frame sensor - GFX100S also offers up to 6-stops *2 of five-axis in-body image stabilization (IBIS), incredibly fast and accurate autofocus, and world-renowned color reproduction to help image makers push the limits of their creativity.ġ02MP Images - Made with the Speed of a Compact Mirrorless Camera GFX100S is more advanced than any GFX System camera to date and combines the best of Fujifilm’s imaging technology into a camera that weighs just 1.9lb (900g). Refusing to sacrifice performance for portability, Fujifilm has developed one of the most compact, high-performance, large format cameras in the world. “Fujifilm has taken the groundbreaking ideas that lead to the development of FUJIFILM GFX100 and now combined them with an approach rooted in portability, to create GFX100S - a camera that provides photographers and filmmakers with an unbelievable opportunity to take large format image-making to places it has never been before,” said Victor Ha, senior director of marketing and product development for FUJIFILM North America Corporation, Electronic Imaging Division.


FUJIFILM North America Corporation is pleased to announce the release of FUJIFILM GFX100S digital camera (GFX100S), the fourth large format mirrorless camera in Fujifilm’s GFX System.
